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The UK’s Creative Circle has just seeded its 2010 Call for Entries film and we
are chuffed to pass it on – because it’s a glorious tribute to 40 years of British
advertising. In every frame there are references to great campaigns from yesteryear.
The Creative Circle is determined to be what D&AD once was – a spur to British
creative people to be the bloody best. Good on them and bravo Mark Denton, the
genuinely original spirit behind both the organisation and this brilliant film.
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Meanwhile, the first awards ceremony of the year has taken place – EPICA’s
big bash in Belgrade on January 22nd. The Epica d’Or for film went to
Saatchi & Saatchi London for T-Mobile “Dance”.
The Epica d’Or for Mobile went to Bungalow25, Madrid, for their “Luck is Everywhere” idea.
Top honours for press went to DDB Istanbul for Dank and for outdoor to
Euro RSCG Düsseldorf for Citroen “Cornering Lights”.
All the winners can be seen at www.epica-awards.com, one of the most
user-friendly awards websites on the net.
Epica d”Or for Mobile
At the panel hung over one of Madrid’s busiest roads, if you could photograph three cars of identical colour within the three windows of the ‘fruit machine’, you could win €80,000.
Agency: Bungalow25, Madrid
Client: Casino Gran Madrid
Creative Directors: Pablo Perez-Solero, Julio Galvez, Inigo Ancizu
Copywriter: Sergio Cunca
Art Director: Julio Galves
Epica d’Or for Outdoor Agency: Euro RSCG Düsseldorf
Client: Citroen
Creative Directors: Felix Glauner, Martin Breuer, Martin Venn
Copywriter: Heiner Krauss
Art Director: Ingmar Krannich
Epica d’Or for Press
Agency: DDB Istanbul
Client: DANK
Creative Director: Karpat Polat
Copywriter: Karpat Polat
Art Director: Luis Tauffer
Epica d”or for Film
Agency: Saatchi & Saatchi London
Client: T-Mobile
Creative Directors: Paul Silburn, Kate Stanners
Copywriter: Stephen Howell
Art Director: Rick
video was streamed to you courtesy of Groovy Gecko.
This year we have logged 7,123 campaigns which have won around 12,000 awards for 3,544 art directors, 3,466 copywriters and 3,054 creative directors.
If you aren’t listed in any of the Top People tables on the site, get your own personal ranking both globally and in your home country by e-mailing
To check out the Top Campaigns in 2009 for TV, Press, Poster, Direct, Digital, Media, Integrated and Alternative & Innovative categories, see here…
The headline news is:
The Big Won 2009 – Top agencies
1. AlmapBBDO Sao Paulo 535
2. DDB London 471
3. BBDO New York 384
4. Abbott Mead Vickers BBDO London 366
5. DDB Berlin 361
6. Shackleton Madrid 347
7. Ogilvy Frankfurt 339
8. Proximity BBDO Malaysia 326
9. Dentsu Tokyo 309
10. Saatchi & Saatchi New York 300
The Big Won 2009 – Top networks
1. BBDO Worldwide 2952
2. DDB Worldwide 2631
3. Ogilvy Worldwide 2436
4. Leo Burnett Worldwide 2217
5. JWT Worldwide 1618
6. Saatchi & Saatchi Worldwide 1566
7. Proximity Worldwide 1253
8. TBWA Worldwide 995
9. Lowe Worldwide 894
10. Euro RSCG Worldwide 889
The Top 4 rankings remain unchanged from 2008. For the third year on the trot, BBDO leads the world. Proximity, BBDO’s marketing services group, makes it into the Top 10 in its own right, up from No. 12 in 2008. TBWA is down two places as is Lowe Worldwide but Euro RSCG are up four from 14.
The Big Won 2009 – Top countries
1. United States 5443
2. Germany 4548
3. UK 3569
4. Australia 1890
5. Brazil 1638
6. France 1593
7. Spain 1486
8. Canada 1470
9. India 1366
10. Japan 1221
The Big Won 2009 - The top campaigns by total creativity
1. Best Job in the World Tourism Queensland SapientNitro 200
2. Wallace & Gromet Harvey Nicholls DDB London 134
3= Share our Billboard James Ready Leo Burnett Toronto 108
3= The Store that Sells Hope Red Cross Portugal Leo Burnett Lisbon 108
5. Dance T-Mobile Saatchi London 101
6. Trillion Dollar campaign The Zimbabwean TBWA Hunt Lascaris Jo’burg 98
7. The Yellow Treehouse Yellow Pages AIM Proximity Auckland 97
8. Magic salad plate Four n’ Twenty Pies Clemenger BBDO Melbourne 96
9. TED 696 Project Lion Nathan BMF Sydney 94
10. Two Worlds campaign Jeep Proximity BBDO Malaysia, 92
Top Talents 2009 sponsored by The Garden Partnership Recruitment Consultants, London
Top Chief Creative Officers
1. Amir Kassaei DDB Germany 374
2. David Lubars BBDO New York 356
3. Bill Bruce BBDO New York 323
4. Ronald Ng BBDO Proximity Malaysia 304
5. Sergio Valente DDB Brazil 271
Top Executive Creative Directors
1. Marcello Serpa AlmapBBDO Sao Paulo 396
2. Jeremy Craigen DDB London 338
3. Stefan Schulte DDB Berlin 330
4= Rob Reilly Crispin Porter + Bogusky 295
4= Andrew Keller Crispin Porter + Bogusky 295
5= Rodolfo Sampaio DDB Brazil 270
5= Julio Andery DDB Brazil 270
Top Creative Directors
1= Dulcidio Caldeira Almap BBDO Sao Paulo 348
1= Luiz Sanchez Almpa BBDO Sao Paulo 348
2. MUN Proximity BBDO Malaysia 341
3. Dave King AIM Proximity Auckland 250
4. Israel Diaz Leo Burnett Toronto 216
5= James Burchill SapientNitro Brisbane 200
5= Nancy Hartley SapientNitro Brisbane 200
Top Copywriters
1. Ronald Ng Proximity BBDO Malaysia 293
2. Kevin Le Proximity BBDO Malaysia 283
3= Rafael Freire JWT Shanghai 202
3= Jacqueline Ye JWT Shanghai 202
4. Merrin McCormick SapientNitro Brisbane 200
5. Alexis Benoit CLM BBDO Boulogne Billancourt 197
Top Art Directors
1. MUN Proximity BBDO Malaysia 314
2= Eric Hor Proximity BBDO Malaysia 283
2= Gary Lim Proximity BBDO Malaysia 283
2= Hans Lee Proximity BBDO Malaysia 283
2= Willeon Leong Proximity BBDO Malaysia 283
3. Paul Kreitman CLM BBDO Boulogne Billancourt 225
4= Lillie Zhong JWT Shanghai 202
4= Yang Yong Liang JWT Shanghai 202
The Top Work 2009
Top TV campaign
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House of Cards for Shelter – Leo Burnett London
Executive Creative Director: Jonathan Burley
Copywriters: Daniel Fisher/Peter Gosselin
Art directors: Richard Brim/Jay Hunt
Top Digital campaign
Eco:Drive for Fiat UK – AKQA London
Chief Creative Officer: James Hilton
Creative Director: Chris Williams
Creative Developer: Rick Williams
User experience architect: Paul O’Neil
Top Press campaign
Bear, Mafia, Prison etc for Alka-Seltzer – CLM BBDO Boulogne-Billancourt, France
Chief Creative Officers: Gilles Fichteberg, Jean-Francois Sacco
Copywriter: Alex Benoit
Art Director: Paul Kreitman
Top Media campaign
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Khede Kasra for The Hariri Foundation – Leo Burnett Beirut, Lebanon
Executive Creative Director: Bechara Mouzannar
Creative Director: Chermine Assadian
Top Direct campaign
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Best Job in The World for Queensland Tourism – SapientNitro, Brisbane
Creative Directors: James Burchill, Nancy Hartley
Copywriter: Merrin McCormack,
Art Directors: Ralph Barnett, Cristian Staal
Top Poster campaign
Two Worlds for Jeep Korea – Proximity BBDO Malaysia
Chief Creative Officer: Ronald Ng
Copywriters: Ronald Ng, Kevin Le
Art Directors: MUN, Eric Hor, Gary Lim, Willeon Leong, Hans Lee
Top Integrated campaign
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Obama for President – for Obama Election Team
Top Radio commercial
Search Tips for Google Turkey – Grey Istanbul
Creative Directors: Tugbay Bilbay, Engin Kafadar, Tevfik Sems Naipoglu
Copywriter: ERgin Binyildiz
The original ad is in Turkish; this is the English translation.
SFX: Lots of background noise. Sounds are muted one after the other as the voiceover mentions them.
Man: Silence the horn.The jackhammer.The alarm.The pounding.And that mobile.Welder, peddler,milling machines.
The noisy toddlers,the loudmouth teens.
Stop the bike, the motorbikeAnd the honking, this instant!The automobiles,And that little van still driving in the distance.
Turn off the music.Guys?Wind . . . aeroplane.Shut up Spot!The humming.The clinking.Sshhh. Sparrows, quiet please.
And seagulls, speak no more.There you are zebra finch,You are the bird I’ve been looking for.
Use Google Search Tips. Reduce the whole world to a single result.
At the Eurobest Awards held in Amsterdam, the three top agencies were all French.
1. Ogilvy France
2. BETC Euro RSCG, Paris
3. Marcel, Paris
One of two TV Grand Prix went to BETC Euro RSCG for Canal+ and Ogilvy won Gold for Perrier in press and outdoor, with Marcel also winning Gold for Fiat. DDB Paris also got in on the Golds for Greenpeace.
So, a last quick look at The Big Won before we publish the full table of results early in 2010 to see how well France and French agencies are doing on the world stage.
France is currently the 6th top creative country by awards across all media, up from 7th in 2008.
It is the top country for press advertising.
But 33rd for direct marketing.
7th for TV. 9th for digital. 21st for integrated.
Top agencies in France are
1. CLM BBDO Boulogne-Billancourt
2. BETC Euro RSCG
3. Publicis Conseil
Eurobest’s top agency, Ogilvy, is 6th and Marcel is 5th.
Best performing French agency in the world rankings (so far) is CLM BBDO, at No.13. BETC Euro RSCG is No.28. Publicis Conseil is No.35 and DDB Paris 38. Marcel is 57 and Ogilvy Paris No.73.
Top creative director is Gilles Fichteberg of CLM BBDO, top copywriter is Alexis Benoit and top art director is Paul Kreitman, both of CLM BBDO too.
1. DDB Paris - Greenpeace - Boomerang - Eurobest Gold winner
2. DDB Paris - Greenpeace - Eurobest Gold
3.Fiat -0 Panda - Marcel Paris - Eurobest Gold winner
4. Fiat - Penguins - Marcel Paris - Eurobest Gold winner
5. Perrier Nightclub - Ogilvy Paris
6.Perrier- Tennis-Ogilvy Paris Euroibest press Gold
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7. CanalPlus - Grand
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At The Big Won we’ve always liked the LIA Awards. They’ve always tried to stay one step ahead of the game, changing their categories as advertising changes.
This year they have introduced the NEW Category, for everything and anything that doesn’t fit anywhere else.
The NEW Grand Prix was Fiat “eco:Drive” from AKQA London.
Sorry, not hugely impressed here at TBW. Audi have had this technology built into their cars for several years now.
Other NEW winners are Leo Burnett’s “Earth Hour”, “CumminsNitro’s “Best Job In The World”, and Kurger King “Whopper Sacrifice” from Crispin Porter + Bogusky.
Here’s Sony’s own In-House advertising team’s brilliant transformation of the excel spreadsheet into a music video, a cunning way to get through company firewalls.
Most of the winners have won elsewhere already but new to us were BK’s “Flame”, when they created a special Christmas cologne for men from the sweet perfumes of charbroiled Whopper.
Also a delight is Jung von Matt’s “One Concert” idea for the Hamburg Philharmonic, when they spread the orchestra out across town to perform Brahms 2nd symphony.
In The Big Won rankings, the top Innovative campaigns of the year so far are:
1. BBH New York - Oasis Dig Out Your Soul
2. Dentsu Razorfish Tokyo – Melody Road for Dunlop
3. CP+B – Whopper Sacrifice
But there are still more awards to be logged! The final rankings for 2009 will be revealed in January.
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1.ACDC in Excel
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2.BK Flame
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3.Hamburg Orchestra
| View other posts in General | Leave a CommentThe Loerie Awards took place in South Africa on 25th and 26th September and, from a distance, the impression is of great competence but no world-beaters this year.
Bravely, the jury gave one of two Grand Prix to a radio campaign – from Net#work BBDO for Virgin Atlantic.
In TV, Ogilvy won the only two Golds. Ogilvy Cape Town with “Lucky” for VW and Ogilvy Jo’burg with the BP campaign building excitement for next year’s football World Cup which takes place in the country.
A pretty good year for Ogilvy, who also got a Grand Prix for Channel 0 with “Young, Gifted and Black”.
Not good enough to get them to No.1 South African agency in The Big Won rankings, however.
In the rankings so far (and there are still a number of shows to take into account), South Africa is currently 8th, up from an end-of-year position in 2008 of 11th.
The top three agencies are:
1. TBWA\Hunt Lascaris
2. Ogilvy Johannesburg
3. Net#work BBDO, Johannesburg
The top campaign, by a huge margin, is The Trillion Dollar idea for The Zimbabwean from TBWA\Hunt Lascaris with Ogilvy’s work for Nike some distance behind and the Virgin radio campaign 3rd.
Top executive creative directors so far:
1. Damon Stapleton of TBWA\Hunt Lascaris
2. Fran Luckin of Ogilvy
3. Rob McLennan at DraftFCB Jo’burg
Top creative directors:
1. Nicholas Hulley at TBWA\Hunt Lascaris
2. Mike Martin of Ogilvy
3. Jonathan Beggs also of Ogilvy.
Top copywriters:
1. Nicholas Hulley of TBWA\Hunt Lascaris
2. Raphael Basckin of TBWA\Hunt Lascaris
3. Alison Hingle of Ogilvy Jo’burg
Top art directors, all from TBWA\Hunt Lascaris:
1. Nadja Lossgott
2. Shelley Smoller
3. Bruce Williamson
Apologies to regular readers for the irregular appearance of this blog but the site is under reconstruction.
Those clever people at Kreativa New Formula in Belgrade are going to make it easier to navigate your way around the rankings, more fun finding out your own ranking as a creative/agency/network etc, and more valuable as a resource to our subscribers.
1.24.com NET ADS - FoxP2
2.24.com NET ADS2 - FoxP2
3.VW Driving Academy - Ogilvy, Cape Town
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4.BP 2010 1 - Ogilvy
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5.BP 2010 2 - Ogilvy
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6.Channel 0 - Young
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7.VW - Lucky - Ogilvy
We’ve been getting a bit behind ourselves lately and have only just logged the Art Director’s Club of Switzerland Awards.
We like the eBay Attack idea for Amnesty from walker. (Not a typing glitch. They insist on the lower case ‘w’.)
188 Amnesty supporters all posted ads on the auction site at more or less the same time selling women. See a Mercedes for 1,999 Swiss Francs, click on it and you see it’s for a a girl named Meercedes.
Human trafficking is a serious problem in Europe. Some figures suggest a gobsmackinbg 2 million women and girls are bought and sold each year.
walker’s action became news around the world. In Switzerland, thousands signed an online petition and there is the real prospect of legislation in 2010 to clamp down on the traffickers.
Another Gold was for Publicis Zürich’s cheeky little hijacking of a sensational art heist. Four paintings were stolen from the E.G.Buehrle Museum and while three of them were soon recovered, Cézanne’s “Boy in a red waistcoat” was not.
Then a video appeared on Youtube of two masked men apparently hanging the stolen treasure on a wall.
Someone noticed the video and within a day it was big news.
Then the video got reposted, this time with a title at the end. Art Poster gallery. For thousands of pictures (almost) as good as the original.
A quick poke around The Big Won databank reveals that to date in 2009, Switzerland ranks 24th in the world for creativity compared to a final ranking in 2008 of 22nd.
The top 5 agencies at this moment in 2009 are
1. walker
2. Ruf Lanz
3. Euro RSCG
4. Advico Y&R
5. Jung von Matt, Zürich
The top campaigns are (click image to view hi-res / video)
1. eBay Attack – client: Amnesty International, agency: walker
view hi-res
2. Politicians print campaign – client: Sonntags Zeitung, agency: Advico Y&R
view hi-res
3. Goosebumps – client: Zürich Chamber Orchestra, agency: Euro RSCG Switzerland
view hi-res
4. Bush TV spot – client: Sonntags Zeitung, agency: Advico Y&R
view clip
5. Sound Designer – Hiltl Vegetarian restaurant – Ruf Lanz
view clip
The top creatives are
1. Rob Hartmann, who has won awards as an art director for both Advico Young & Rubicam and Euro RSCG in 2009.
2. Pius Walker, creative director of walker.
3= Nick Hodel, art director at walker.
3= Martin Arnold, copywriter at walker.
5= Danielle Lanz, creative director of Ruf Lanz.
5= Markus Ruf, creative director of Ruf Lanz.
video was streamed to you courtesy of Groovy Gecko
David Ogilvy didn’t do funny. He was an enemy of humour in commercials. He said, “No-one buys from a clown.”
He liked to construct rational messages which justified the emotional connection.
Thus – the loudest noise in this Rolls-Royce is the ticking of the clock.
Trouble is, not being rational creatures, human beings can often be persuaded to do things simply because they are made to feel good.
How many times have you found yourself doing things you can’t explain, even to yourself?
You respond heart first.
Coca-Cola was the first mega-brand to tap into this when it got a United Nations of teenagers to sing “I’d like to buy the world a Coke” way back in the 1970’s.
That was advertising with a big mushy heart.
But advertising can work just as effectively when it’s just plain funny.
A commercial that makes you laugh out loud is a brand saying, “We’d like you to like us. And we know we are interrupting you here so we’ll try to be as neighbourly about it as possible.”
So here are a few neighbourly ads., which were tucked away in the silver section of Cannes.
In the credits, the rankings in brackets are the rankings so far in 2009. Remember there are more than four months and dozens of awards shows to come yet before The Big Won final rankings are announced in December.)
Credits:
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Client: The Canadian Short Film Festival
Agency: The Doug Agency Toronto (No. 400)
Chief Creative
Officer: Doug Robinson (92nd top CCO)
Creatives: Steffan Barry/ Ian Schwey (403rd top art directors, 408th top copywriters)
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Client: Monster.com
Agency: BBDO New York (No.2)
CCO’s: David Lubars (No. 2 CCO) Bill Bruce (No. 4 CCO)
ECD: Eric Silver (64th top ECD)
Copywriter: Reuben Hower (No. 86 copywriter)
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Client: Tele-2
Agency: Forsman & Bodenfors, Gothenburg (No. 91)
Copywriters: Eric Kallman (No. 127) Jason Bagley( No. 350)
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If you’re on our mailing list, you will have got the newsletter all about the Belgians.
They seem to be aiming high in the low countries and independent agencies with wacky names like Famous, Boondoggle and mortierbrigade are doing some great stuff.
As, indeed, are agencies with less wacky names like Duval Guillaume.
But it’s not only Belgium. When we were looking at The Big Won rankings at Cannes, Turkey put up its hand at the back of the class.
DDB Istanbul won two Silvers in Press for CNN, 3 Silvers and a Bronze for Finansbank and a Bronze for Gursoy Resim Kursu Art Classes.In Outdoor they got Bronze for KTM-Spormoto and another Bronze for their campaign for Dank second-hand furniture store.
TBWA\Istanbul won a Direct Lion for Step Carpet. And Grey Istanbul got a Radio Silver with “Street” for Google.
Turkey was No.20 in the table of top countries at Cannes this year.
Not bad going, considering they came No.47 in The Big Won 2008 listings.
What look to be some interesting winners at the 21st Turkish Crystal Apple Awards, though we need someone who can speak Turkish here at TBW.
CNN Weather – Cannes Silver – DDB Istanbul
Finansbank – Cannes Bronze – DDB Istanbul
KTM Sportsmoto – Cannes Bronxe – DDB Istanbul
Gursoy Resim Kursu – Cannes Bronze – DDB Istanbul
Dank – Cannes Bronze – DDB Istanbul
Step on Step – they mailed out flip-flops made from silk – and got a Cannes Bronze in Direct at TBWA\Istanbul
Mercedes - Crystal Apple Winner for Alice BBDO
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Yaftalamadan Dusunun – Crystal Apple winner in TV
video was streamed to you courtesy of Groovy Gecko
This year there were nearly 3,300 shortlisted and award-winning campaigns at Cannes and we logged the details of every single one of them – and the 22,000 people behind them. And then we put them into lists.
The main stories are: the UK is doing a lot of soul-searching at the moment as to why it’s not the creative powerhouse it used to be. Well, the country hasn’t become completely useless as Britain ranks No.2 behind, surprisingly, the USA. This is because of the rise and rise of digital.
The other big question is, what is happening in Belgium? The little country has done disproportionately well this year, with brilliant work across all media. It is Europe’s answer to New Zealand, with ideas that are integrated and off the wall.
Check out your own ranking and your agency’s rankings here. And see how they have changed in a month or so after we have entered all the details of the upcoming awards shows around the world into
The Big Won database
Want to know who the top creative director in the world is?
Want to know who the top copywriter is?
Want to know if you are the top art director?
Want to know who the top account man is? (It could be a woman)?
What’s the top country?
For the answers, click here
| View other posts in General | Leave a CommentHere we are in the grip of a recession and though the numbers are down at the Cannes Advertising festival this year, you would be pushed to believe it judging by the crowds in the usual bars and restaurants.
It has made a fairly easy target for a couple of big guns recently. Bob Garfield wrote in Ad Age that Cannes doesn’t matter any more and Jeff Goodby wrote a much-forwarded piece suggesting that advertising awards are now about creativity for the sake of creativity rather than about imaginative solutions to business problems.
The Big Won caught up with Graham Fink, ECD of M&C Saatchi London and an ex-President of D&AD and with Phil Thomas, CEO of the Cannes Advertising Festival and asked them for their opinions. To see what they think, watch the video.
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Fiat – a Cyber Grand Prix winner for AKQA London
Wrangler – Press Grand Prix for Fred & Farid, Paris
Axion – several Golds in Direct and Cyber for Boondoggle, Belgium
video was streamed to you courtesy of Groovy Gecko.
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